# DHUAAN (धुआँ — "Smoke") · Campaign Pack

The complete launch kit for **DHUAAN — The Unknown Gunwomen**: a cinematic Hindi
patriotic action-thriller about three war widows who become the nation's unknown
gunwomen, made solo with AI for roughly $100. This folder is everything needed to
launch the film, scale it toward a Season 1, and convert reach into industry contacts.

- **Film (full cut):** `assets/DHUAAN_full_1080p.mp4` (~167s, 1920×1080)
- **Concept trailer (new lead):** `assets/DHUAAN_concept_trailer_16x9.mp4` + `_vertical.mp4`
- **Live (unlisted):** https://youtu.be/bNwOkXjqo6A
- **Start here for launch:** `MORNING_BRIEFING.md`
- **Landing page:** `index.html` · **Pitch deck (slides):** `press-kit/pitch-deck.html`

> **Tone is load-bearing across the whole pack:** HONOR, not vengeance —
> dignified, patriotic, never jingoistic or communal. The enemy is always a
> **fictional, unnamed** cross-border terror network. Never name a real country,
> group, religion, or person. Meera, Tara, and Rani are AI-generated characters —
> no real cast, no real names anywhere in the art or copy.

---

## What's in here

### Web surfaces (open in a browser — no build step)
| File | What it is |
|------|------------|
| `index.html` | Self-contained one-page film site — hero with embedded 30s teaser, the **concept trailer** as the lead, the full film, the three characters + a "meet the gunwomen" carousel, the story, a **Season One** section (6-episode ladder + trailer cards, linking `STORY_SEASON1.md`), "made with AI for about $100" stats + a "how it was made" carousel, key-art section, campaign overview, downloads, and a collaborate CTA. References only local assets under `assets/` and `art/`; **all links verified live.** |
| `press-kit/pitch-deck.html` | 14-slide interactive pitch deck (arrow-key / swipe navigation) — title, logline, hook, world, the three, the engine, a sample operation, AI economics, tone, Season 1 arc, comparables, fact-vs-fiction, the ask, contact. Linked from the site hero + downloads. **All image links verified live.** |

### Story & concept
| File | What it is |
|------|------------|
| `CONCEPT.md` | Concept bible v1 — logline, the "smoke = theme" thesis, the three characters, world, tone, and the honor-not-vengeance engine. |
| `STORY.md` | The narrative beats — Colonel Varma's recruitment offer, the mangalsutra vow, "He knows," the bridge mission ("The Bridge at Zeher Nala"). Source quotes for the story-drop posts. |
| `STORY_SEASON1.md` | **(wave 3)** The 6-episode Season 1 pitch outline — one operation per episode walking the fictional **Qasid** villain ladder (courier → financier → bomb-maker → broker → the Patron), with the season-long **cost arc** tracked via the mangalsutra gesture. Linked from the site's Season One section. |
| `source_captions.md` | Platform-tuned launch caption copy for the hero Reel drop (build-in-public variants). |

### Video assets (`assets/`)
| Path | What it is |
|------|------------|
| `assets/DHUAAN_full_1080p.mp4` | The master cut — ~167s, 1920×1080. The hero deliverable. |
| `assets/DHUAAN_full_vertical.mp4` | Full cut, vertical 9:16 (Shorts/Reels long-form, smoke-motif BTS). |
| `assets/DHUAAN_concept_trailer_16x9.mp4` | **(wave 3)** Concept trailer, 16:9 — the world of DHUAAN in under a minute. The new lead. |
| `assets/DHUAAN_concept_trailer_vertical.mp4` | **(wave 3)** Concept trailer, 9:16 — vertical lead cut, embedded on the site hero/trailer block. |
| `assets/DHUAAN_teaser_vertical.mp4` | 72s teaser, 1080×1920 9:16 — the workhorse launch Reel/Short. |
| `assets/DHUAAN_teaser_30s_vertical.mp4` | 30s teaser, 9:16 — the tighter cut embedded on the site hero. |
| `assets/DHUAAN_teaser_30s_square.mp4` | 30s teaser, 1:1 — square feed cut. |
| `assets/DHUAAN_thumbnail.jpg` | Film thumbnail / og:image / YouTube cover. |
| `assets/poster_MEERA.jpg` | Character poster — Meera, the Eye (sniper). |
| `assets/poster_TARA.jpg` | Character poster — Tara, the Blade (close-quarters). |
| `assets/poster_RANI.jpg` | Character poster — Rani, the Ghost (infiltration). |

### Image / key art (`art/`)
| Path | What it is |
|------|------------|
| `art/keyart_poster_2x3.jpg` | **Key art** — the 2:3 poster (print/press, site key-art section). |
| `art/keyart_clean_16x9.jpg` | Clean 16:9 key art — site hero plate. |
| `art/hero_16x9.jpg` | Landing-page hero background fallback (16:9). |
| `art/hero_1x1.jpg` | Hero art, square (social). |
| `art/hero_banner_wide.jpg` | Wide banner key art. |
| `art/wordmark_dark.jpg` | DHUAAN wordmark on dark. |
| `art/wordmark_square.jpg` | DHUAAN wordmark, square. |
| `art/banner_linkedin_1584x396.jpg` | **LinkedIn** header banner (1584×396). |
| `art/banner_x_1500x500.jpg` | **X / Twitter** header banner (1500×500). |
| `art/banner_youtube_2560x1440.jpg` | **YouTube** channel art (2560×1440). |
| `art/tiles/tile{1–4}_1x1.jpg` | Four quote/campaign tiles, square (feed). |
| `art/tiles/tile{1–4}_9x16.jpg` | Same four tiles, vertical (Stories/Reels covers). |
| `art/tile_economics_1x1.jpg` + `_9x16.jpg` | "One person · ~$100" economics tile (Week 1 Thu carousel). |
| `art/tile_pipeline_1x1.jpg` + `_9x16.jpg` | AI-pipeline-as-craft tile (Week 3 Mon carousel). |
| `art/carousel_meet/01–05.jpg` | **(wave 3)** "Meet the gunwomen" carousel — 5 panels (three weapons, three temperaments). Drives the site's character carousel + a feed carousel post. |
| `art/carousel_made/01–05.jpg` | **(wave 3)** "How it was made" carousel — 5 panels of the pipeline (stills → consistency → image-to-video → beat-synced edit). Drives the site's "made with AI" carousel. |
| `art/trailer_cards/card1–6.jpg` | **(wave 3)** Six Season One trailer cards — the title-card sequence shown in the site's Season One strip. |

### Social rollout (`social/`)
| Path | What it is |
|------|------------|
| `social/CONTENT_CALENDAR.md` | The 4-week, day-by-day launch calendar — IST post times, platform, asset, post file, goal. The master schedule. |
| `social/HOOKS_AND_AB.md` | **(wave 3)** Hooks bank (25 scroll-stopping opening lines, angle-tagged), A/B caption variants, and posting hygiene rules. Drop-in first lines for every slot; keeps the honor/no-real-names tone enforced. |
| `social/posts/*.md` | 21 ready-to-post drafts, one per scheduled slot. Named `w{week}-{day}-{platform}-{type}.md` (e.g. `w1-mon-ig-reel-teaser.md`). |

### LinkedIn (`linkedin/`)
| File | What it is |
|------|------------|
| `linkedin/LINKEDIN_POSTS.md` | 5 ready-to-publish LinkedIn posts — (1) the economics, (2) the craft, (3) the story/IP, (4) the founder note, (5) the collaboration call — each with attachment notes and hashtag blocks. Industry-facing, long-form. |

### Outreach (`outreach/`)
| File | What it is |
|------|------------|
| `outreach/TARGET_LIST.md` | Who to approach in India (music-video directors, labels, agencies, OTT, plus an AI-creator tier to warm up first) with why-relevant + where-to-contact. **VERIFY-BEFORE-SEND** flags on anything not from a confirmed public source. |
| `outreach/EMAIL_TEMPLATES.md` | Ready-to-send outreach copy with `[BRACKET]` fields to fill, plus the non-negotiable voice rules. |

### Press kit (`press-kit/`)
| File | What it is |
|------|------------|
| `press-kit/ONE_PAGER.md` | One-page brief — logline, world, theme, the AI-solo-$100 story. The leave-behind. |
| `press-kit/PITCH_DECK.md` | 14-slide pitch deck (text source) — for directors/labels/OTT conversations. |
| `press-kit/pitch-deck.html` | The same deck as an interactive web presentation (see *Web surfaces* above). |
| `press-kit/PRESS_RELEASE.md` | **Ready-to-adapt press release** — FOR IMMEDIATE RELEASE draft with `[CITY]/[DATE]/[BRACKET]` placeholders. Honor frame, fictional enemy, no real names. |
| `press-kit/FAQ.md` | **Press & industry FAQ** — crisp on-message answers (is it true? who's the enemy? who are the actresses? was AI really used for everything?). |

---

## How to use it

1. Open `MORNING_BRIEFING.md` for the recommended first actions and launch-day order.
2. Open `index.html` in a browser to preview the film site; open `press-kit/pitch-deck.html` for the slides.
3. Set channel art from `art/banner_*`, then follow `social/CONTENT_CALENDAR.md`, copying body text from the matching `social/posts/*.md` and opening lines from `social/HOOKS_AND_AB.md`.
4. Publish LinkedIn POST 1 first (see briefing), then work the outreach list with `outreach/EMAIL_TEMPLATES.md`.
5. For any press interest, hand over `press-kit/PRESS_RELEASE.md` + `press-kit/FAQ.md` + `press-kit/ONE_PAGER.md`.
6. For development conversations, lead with the concept trailer + `STORY_SEASON1.md` — the film is the proof, Season One is the ask.

> **Asset status:** every local `src`/`href` in `index.html` and
> `press-kit/pitch-deck.html` resolves to a file that exists — fully re-verified,
> including all wave-3 additions (concept trailers, `carousel_meet`, `carousel_made`,
> `trailer_cards`, `STORY_SEASON1.md`). The only non-local references are the Google
> Fonts CDN, the YouTube link, and the intentional `[your email]` mailto placeholder.
